{"id":121,"date":"2026-09-09T22:57:58","date_gmt":"2026-09-09T22:57:58","guid":{"rendered":"https:\/\/globaldataentrysolutions.com\/blogs\/?p=121"},"modified":"2026-09-09T22:59:56","modified_gmt":"2026-09-09T22:59:56","slug":"web-research-data-verification-source-traceability","status":"publish","type":"post","link":"https:\/\/globaldataentrysolutions.com\/blogs\/web-research-data-verification-source-traceability\/","title":{"rendered":"Web Research Data Is Only Useful When the Source Is Verifiable"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"121\" class=\"elementor elementor-121\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9dd8fe3 e-con-full e-flex e-con e-parent\" data-id=\"9dd8fe3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6276f1f elementor-widget elementor-widget-html\" data-id=\"6276f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<article class=\"gdes-blog-article\">\r\n\r\n<style>\r\n.gdes-blog-article{\r\n  max-width:920px;\r\n  margin:0 auto;\r\n  font-family:\"Open Sans\",Arial,sans-serif;\r\n  color:#344454;\r\n  font-size:17px;\r\n  line-height:1.8;\r\n}\r\n.gdes-blog-article h2{\r\n  color:#203248;\r\n  font-size:30px;\r\n  line-height:1.3;\r\n  margin:48px 0 18px;\r\n  font-weight:700;\r\n}\r\n.gdes-blog-article h3{\r\n  color:#203248;\r\n  font-size:22px;\r\n  margin:32px 0 12px;\r\n  font-weight:700;\r\n}\r\n.gdes-blog-article p{margin:0 0 20px}\r\n.gdes-blog-article a{\r\n  color:#168cc2;\r\n  font-weight:600;\r\n  text-decoration:none;\r\n}\r\n.gdes-blog-article a:hover{text-decoration:underline}\r\n.gdes-blog-intro{\r\n  font-size:19px;\r\n  color:#526474;\r\n}\r\n.gdes-blog-highlight{\r\n  background:#f4f8fb;\r\n  border-left:4px solid #27aae1;\r\n  padding:24px 28px;\r\n  margin:30px 0;\r\n  border-radius:4px;\r\n}\r\n.gdes-blog-list{\r\n  padding-left:22px;\r\n  margin:15px 0 26px;\r\n}\r\n.gdes-blog-list li{margin-bottom:10px}\r\n.gdes-blog-process{\r\n  background:#f6f8fa;\r\n  border:1px solid #e3e9ee;\r\n  border-radius:7px;\r\n  padding:28px;\r\n  margin:30px 0;\r\n}\r\n.gdes-blog-process-step{\r\n  padding:14px 0;\r\n  border-bottom:1px solid #dfe5ea;\r\n}\r\n.gdes-blog-process-step:last-child{border-bottom:none}\r\n.gdes-blog-process-step strong{color:#203248}\r\n.gdes-blog-table-wrap{\r\n  overflow-x:auto;\r\n  margin:30px 0;\r\n}\r\n.gdes-blog-table{\r\n  width:100%;\r\n  border-collapse:collapse;\r\n  font-size:15px;\r\n}\r\n.gdes-blog-table th{\r\n  background:#203248;\r\n  color:#fff;\r\n  text-align:left;\r\n  padding:14px;\r\n}\r\n.gdes-blog-table td{\r\n  border:1px solid #dde4e9;\r\n  padding:14px;\r\n  vertical-align:top;\r\n}\r\n.gdes-blog-faq{\r\n  border:1px solid #e1e7eb;\r\n  border-radius:6px;\r\n  padding:22px 25px;\r\n  margin-bottom:16px;\r\n}\r\n.gdes-blog-faq h3{\r\n  margin:0 0 10px;\r\n  font-size:19px;\r\n}\r\n.gdes-blog-faq p{margin:0}\r\n.gdes-blog-cta{\r\n  background:#203248;\r\n  padding:38px 32px;\r\n  margin:45px 0 10px;\r\n  border-radius:7px;\r\n  color:#fff;\r\n  text-align:center;\r\n}\r\n.gdes-blog-cta h2{\r\n  color:#fff;\r\n  margin:0 0 15px;\r\n}\r\n.gdes-blog-cta p{\r\n  color:#dbe4ec;\r\n  max-width:720px;\r\n  margin:0 auto 22px;\r\n}\r\n.gdes-blog-btn{\r\n  display:inline-block;\r\n  background:#f7941d;\r\n  color:#fff!important;\r\n  padding:12px 24px;\r\n  border-radius:4px;\r\n  font-weight:700!important;\r\n}\r\n@media(max-width:767px){\r\n  .gdes-blog-article{font-size:16px}\r\n  .gdes-blog-article h2{font-size:25px}\r\n  .gdes-blog-article h3{font-size:20px}\r\n}\r\n<\/style>\r\n\r\n<p class=\"gdes-blog-intro\">\r\nWeb research can produce a spreadsheet full of company names, addresses, websites, public contact information and other business data.\r\n<\/p>\r\n\r\n<p>\r\nBut a completed spreadsheet is not automatically a reliable research output.\r\n<\/p>\r\n\r\n<p>\r\nIf the reviewer cannot determine where a value came from, when the source was checked or what happened when two sources disagreed, the information becomes harder to verify and maintain.\r\n<\/p>\r\n\r\n<p>\r\nThat is why source traceability should be built into web research from the beginning.\r\n<\/p>\r\n\r\n<h2>A Data Point Without a Source Is Harder to Review<\/h2>\r\n\r\n<p>\r\nA researcher may capture a company phone number, location or website and enter it correctly into the final dataset.\r\n<\/p>\r\n\r\n<p>\r\nBut later, another reviewer may need to know:\r\n<\/p>\r\n\r\n<ul class=\"gdes-blog-list\">\r\n<li>Which public source provided the information?<\/li>\r\n<li>Was the source the company\u2019s own website?<\/li>\r\n<li>When was the page reviewed?<\/li>\r\n<li>Was another source different?<\/li>\r\n<li>Was the value complete or uncertain?<\/li>\r\n<\/ul>\r\n\r\n<div class=\"gdes-blog-highlight\">\r\n<strong>Research output becomes more useful when important data can be traced back to the public source that supported it.<\/strong>\r\n<\/div>\r\n\r\n<h2>1. Define Approved Sources Before Research Begins<\/h2>\r\n\r\n<p>\r\nA web research project should establish which source types are acceptable for the required fields.\r\n<\/p>\r\n\r\n<p>\r\nDepending on the project, approved public sources may include:\r\n<\/p>\r\n\r\n<ul class=\"gdes-blog-list\">\r\n<li>Official company websites<\/li>\r\n<li>Public corporate directories<\/li>\r\n<li>Public professional profiles<\/li>\r\n<li>Government business records<\/li>\r\n<li>Public association directories<\/li>\r\n<li>Public product pages<\/li>\r\n<li>Public location pages<\/li>\r\n<\/ul>\r\n\r\n<p>\r\nThe appropriate source will depend on the field being researched and the client-defined scope.\r\n<\/p>\r\n\r\n<p>\r\nOur\r\n<a href=\"\/web-research\/\">web research services<\/a>\r\nsupport structured research from approved public sources based on client-defined fields and criteria.\r\n<\/p>\r\n\r\n<h2>2. Use the Best Source for the Specific Field<\/h2>\r\n\r\n<p>\r\nOne source is not necessarily best for every data point.\r\n<\/p>\r\n\r\n<p>\r\nFor example:\r\n<\/p>\r\n\r\n<div class=\"gdes-blog-table-wrap\">\r\n<table class=\"gdes-blog-table\">\r\n<thead>\r\n<tr>\r\n<th>Field<\/th>\r\n<th>Potential Public Source<\/th>\r\n<th>Review Question<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Official Website<\/td>\r\n<td>Company website or verified public business listing<\/td>\r\n<td>Does the domain clearly represent the business?<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Business Address<\/td>\r\n<td>Official contact page or public business record<\/td>\r\n<td>Is the location current and relevant?<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Public Phone<\/td>\r\n<td>Official company contact page<\/td>\r\n<td>Is it a business contact number?<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Product Information<\/td>\r\n<td>Official product or manufacturer page<\/td>\r\n<td>Does the page support the required attribute?<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n\r\n<p>\r\nThe source hierarchy should be agreed in advance rather than decided differently by each researcher.\r\n<\/p>\r\n\r\n<h2>3. Preserve the Source URL<\/h2>\r\n\r\n<p>\r\nOne of the simplest traceability controls is retaining the source URL alongside researched information where appropriate.\r\n<\/p>\r\n\r\n<p>\r\nA research output might include:\r\n<\/p>\r\n\r\n<ul class=\"gdes-blog-list\">\r\n<li>Company Name<\/li>\r\n<li>Website<\/li>\r\n<li>Address<\/li>\r\n<li>Public Phone<\/li>\r\n<li>Required Business Field<\/li>\r\n<li>Source URL<\/li>\r\n<li>Research Status<\/li>\r\n<\/ul>\r\n\r\n<p>\r\nThis allows later reviewers to return to the page that supported the captured value.\r\n<\/p>\r\n\r\n<p>\r\nFor a broader explanation of this principle, see our article on\r\n<a href=\"\/blogs\/data-traceability-source-validation-workflow\/\">source-to-record data traceability<\/a>.\r\n<\/p>\r\n\r\n<h2>4. Add a Research Date Where Freshness Matters<\/h2>\r\n\r\n<p>\r\nPublic web information can change.\r\n<\/p>\r\n\r\n<p>\r\nA company may move location, change contact details, discontinue a product or update its website.\r\n<\/p>\r\n\r\n<p>\r\nWhere freshness matters, a research date can help the reviewer understand when the source was checked.\r\n<\/p>\r\n\r\n<div class=\"gdes-blog-highlight\">\r\n<strong>A source URL explains where the information came from. A research date helps explain when it was verified.<\/strong>\r\n<\/div>\r\n\r\n<h2>5. Conflicting Sources Should Become Exceptions<\/h2>\r\n\r\n<p>\r\nPublic sources do not always agree.\r\n<\/p>\r\n\r\n<p>\r\nFor example:\r\n<\/p>\r\n\r\n<ul class=\"gdes-blog-list\">\r\n<li>Two addresses may appear for the same company<\/li>\r\n<li>A public directory may show an older phone number<\/li>\r\n<li>A product attribute may differ between pages<\/li>\r\n<li>A business name may use multiple formats<\/li>\r\n<\/ul>\r\n\r\n<p>\r\nThe researcher should not simply choose whichever result appears first.\r\n<\/p>\r\n\r\n<p>\r\nInstead, the workflow should define:\r\n<\/p>\r\n\r\n<ul class=\"gdes-blog-list\">\r\n<li>Which source has priority<\/li>\r\n<li>What evidence is required<\/li>\r\n<li>When a conflict should be flagged<\/li>\r\n<li>What information should be sent for client review<\/li>\r\n<\/ul>\r\n\r\n<h2>6. Missing Information Is Also a Research Result<\/h2>\r\n\r\n<p>\r\nNot every required field will always be available from an approved public source.\r\n<\/p>\r\n\r\n<p>\r\nIf the requested value cannot be found, the output should distinguish between:\r\n<\/p>\r\n\r\n<ul class=\"gdes-blog-list\">\r\n<li>Not found<\/li>\r\n<li>Source unavailable<\/li>\r\n<li>Conflicting information<\/li>\r\n<li>Source unclear<\/li>\r\n<li>Out of scope<\/li>\r\n<\/ul>\r\n\r\n<p>\r\nLeaving the field blank without explanation can make it difficult to know whether the researcher missed the field or genuinely could not verify it.\r\n<\/p>\r\n\r\n<h2>7. Verification Should Focus on the Required Data Point<\/h2>\r\n\r\n<p>\r\nA page can be legitimate while still not supporting the exact value being entered.\r\n<\/p>\r\n\r\n<p>\r\nFor example, a company website may confirm the business name but not the specific location required by the project.\r\n<\/p>\r\n\r\n<p>\r\nVerification should therefore ask:\r\n<\/p>\r\n\r\n<div class=\"gdes-blog-highlight\">\r\n<strong>\u201cDoes this source support this specific field?\u201d<\/strong>\r\n<\/div>\r\n\r\n<p>\r\nrather than only:\r\n<\/p>\r\n\r\n<p><strong>\u201cIs this a real website?\u201d<\/strong><\/p>\r\n\r\n<h2>8. Business Name Matching Needs Care<\/h2>\r\n\r\n<p>\r\nCompanies may appear under different names across public sources.\r\n<\/p>\r\n\r\n<p>\r\nExamples may include:\r\n<\/p>\r\n\r\n<ul class=\"gdes-blog-list\">\r\n<li>Full legal-style name<\/li>\r\n<li>Short trading name<\/li>\r\n<li>Brand name<\/li>\r\n<li>Older business name<\/li>\r\n<li>Abbreviated name<\/li>\r\n<\/ul>\r\n\r\n<p>\r\nWhere matching is unclear, other public fields such as website, address or business identifiers may help support the comparison.\r\n<\/p>\r\n\r\n<p>\r\nThis is closely related to the principles discussed in our\r\n<a href=\"\/blogs\/duplicate-record-matching-data-quality-workflow\/\">duplicate record matching guide<\/a>.\r\n<\/p>\r\n\r\n<h2>9. Address Verification Should Preserve the Evidence<\/h2>\r\n\r\n<p>\r\nAddress research is a good example of why source-level verification matters.\r\n<\/p>\r\n\r\n<p>\r\nA workflow may need to distinguish:\r\n<\/p>\r\n\r\n<ul class=\"gdes-blog-list\">\r\n<li>Head office<\/li>\r\n<li>Branch office<\/li>\r\n<li>Mailing address<\/li>\r\n<li>Registered office<\/li>\r\n<li>Previous location<\/li>\r\n<\/ul>\r\n\r\n<p>\r\nSimply finding an address is not enough if the project requires a specific location type.\r\n<\/p>\r\n\r\n<p>\r\nOur\r\n<a href=\"\/address-verification\/\">address verification services<\/a>\r\nsupport public-source business address research based on defined client criteria.\r\n<\/p>\r\n\r\n<h2>10. Email Verification Should Follow Defined Scope<\/h2>\r\n\r\n<p>\r\nPublic business-email research should focus on information that is legitimately available within the approved research scope.\r\n<\/p>\r\n\r\n<p>\r\nUseful controls may include:\r\n<\/p>\r\n\r\n<ul class=\"gdes-blog-list\">\r\n<li>Source page<\/li>\r\n<li>Business domain<\/li>\r\n<li>Publicly displayed email<\/li>\r\n<li>Role or department where relevant<\/li>\r\n<li>Verification status<\/li>\r\n<\/ul>\r\n\r\n<p>\r\nFor structured public-source work, see our\r\n<a href=\"\/email-verification\/\">email verification services<\/a>.\r\n<\/p>\r\n\r\n<h2>11. Company Research Needs Field-Level Definitions<\/h2>\r\n\r\n<p>\r\nThe phrase \u201cresearch this company\u201d is too broad for a controlled workflow.\r\n<\/p>\r\n\r\n<p>\r\nA project should define the exact fields required, such as:\r\n<\/p>\r\n\r\n<ul class=\"gdes-blog-list\">\r\n<li>Company name<\/li>\r\n<li>Official website<\/li>\r\n<li>Public address<\/li>\r\n<li>Industry<\/li>\r\n<li>Public phone<\/li>\r\n<li>Location<\/li>\r\n<li>Other client-approved business fields<\/li>\r\n<\/ul>\r\n\r\n<p>\r\nOur\r\n<a href=\"\/company-business-research\/\">company and business research services<\/a>\r\nsupport structured public-source data collection based on defined requirements.\r\n<\/p>\r\n\r\n<h2>12. Web Extraction Still Needs Verification<\/h2>\r\n\r\n<p>\r\nWhether information is collected manually or through an approved extraction workflow, the resulting dataset can still contain:\r\n<\/p>\r\n\r\n<ul class=\"gdes-blog-list\">\r\n<li>Missing values<\/li>\r\n<li>Duplicate records<\/li>\r\n<li>Layout-related extraction errors<\/li>\r\n<li>Stale pages<\/li>\r\n<li>Unexpected fields<\/li>\r\n<li>Conflicting information<\/li>\r\n<\/ul>\r\n\r\n<p>\r\nThat is why\r\n<a href=\"\/web-data-extraction\/\">web data extraction services<\/a>\r\nshould connect extraction with validation and review.\r\n<\/p>\r\n\r\n<h2>13. Research Output Should Use Clear Statuses<\/h2>\r\n\r\n<p>\r\nA useful web research workflow can use controlled statuses such as:\r\n<\/p>\r\n\r\n<div class=\"gdes-blog-process\">\r\n\r\n<div class=\"gdes-blog-process-step\">\r\n<strong>Verified<\/strong><br>\r\nThe approved public source supports the required value.\r\n<\/div>\r\n\r\n<div class=\"gdes-blog-process-step\">\r\n<strong>Not Found<\/strong><br>\r\nThe required information was not located within the approved scope.\r\n<\/div>\r\n\r\n<div class=\"gdes-blog-process-step\">\r\n<strong>Conflict<\/strong><br>\r\nApproved sources provide different information.\r\n<\/div>\r\n\r\n<div class=\"gdes-blog-process-step\">\r\n<strong>Review Required<\/strong><br>\r\nThe available evidence does not support a reliable routine decision.\r\n<\/div>\r\n\r\n<div class=\"gdes-blog-process-step\">\r\n<strong>Out of Scope<\/strong><br>\r\nThe required information falls outside the agreed research criteria.\r\n<\/div>\r\n\r\n<\/div>\r\n\r\n<p>\r\nThese statuses make the output easier to understand than blank cells or undocumented assumptions.\r\n<\/p>\r\n\r\n<h2>14. Source Traceability Helps With Future Updates<\/h2>\r\n\r\n<p>\r\nBusiness data often needs to be refreshed later.\r\n<\/p>\r\n\r\n<p>\r\nWhen the original source is retained, a future researcher can more easily determine:\r\n<\/p>\r\n\r\n<ul class=\"gdes-blog-list\">\r\n<li>Where the previous value came from<\/li>\r\n<li>Whether the same page still exists<\/li>\r\n<li>Whether the information has changed<\/li>\r\n<li>Whether a different source is now required<\/li>\r\n<\/ul>\r\n\r\n<p>\r\nThis makes traceability useful not only for quality review but also for recurring data maintenance.\r\n<\/p>\r\n\r\n<h2>15. Reconcile the Research Population<\/h2>\r\n\r\n<p>\r\nAs with data entry, research completion should explain the entire input list.\r\n<\/p>\r\n\r\n<div class=\"gdes-blog-table-wrap\">\r\n<table class=\"gdes-blog-table\">\r\n<thead>\r\n<tr>\r\n<th>Status<\/th>\r\n<th>Meaning<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Records Received<\/td>\r\n<td>Total research population<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Verified<\/td>\r\n<td>Required information supported by approved sources<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Not Found<\/td>\r\n<td>Required value could not be located<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Conflict<\/td>\r\n<td>Multiple sources require review<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Pending Review<\/td>\r\n<td>Further clarification is required<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Reconciled<\/td>\r\n<td>Entire research population accounted for<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n\r\n<p>\r\nThis follows the same operating principle discussed in our\r\n<a href=\"\/blogs\/data-reconciliation-workload-control\/\">data reconciliation guide<\/a>.\r\n<\/p>\r\n\r\n<h2>Web Research vs Data Verification<\/h2>\r\n\r\n<p>\r\nThese activities are closely connected but not identical.\r\n<\/p>\r\n\r\n<p>\r\n<strong>Web research<\/strong> locates the required information from approved public sources.\r\n<\/p>\r\n\r\n<p>\r\n<strong>Data verification<\/strong> checks whether the selected source actually supports the value being entered.\r\n<\/p>\r\n\r\n<p>\r\nA strong workflow combines both.\r\n<\/p>\r\n\r\n<h2>How Outsourced Web Research Can Support Business Data Workflows<\/h2>\r\n\r\n<p>\r\nRecurring public-source research can require substantial manual review, especially when records contain missing or conflicting information.\r\n<\/p>\r\n\r\n<p>\r\nA structured outsourcing workflow can support:\r\n<\/p>\r\n\r\n<ul class=\"gdes-blog-list\">\r\n<li>Public-source research<\/li>\r\n<li>Company information collection<\/li>\r\n<li>Address verification<\/li>\r\n<li>Public contact research<\/li>\r\n<li>Source URL capture<\/li>\r\n<li>Data validation<\/li>\r\n<li>Exception flagging<\/li>\r\n<li>Research-status reporting<\/li>\r\n<li>Reconciliation<\/li>\r\n<\/ul>\r\n\r\n<p>\r\nGlobal Data Entry Solutions provides\r\n<a href=\"\/web-research\/\">web research services<\/a>\r\nand related public-source business research support using client-defined scope, fields and source criteria.\r\n<\/p>\r\n\r\n<h2>Frequently Asked Questions<\/h2>\r\n\r\n<div class=\"gdes-blog-faq\">\r\n<h3>What is web research data verification?<\/h3>\r\n<p>\r\nWeb research data verification is the process of checking whether information collected during research is supported by the approved public source and defined project criteria.\r\n<\/p>\r\n<\/div>\r\n\r\n<div class=\"gdes-blog-faq\">\r\n<h3>Why should the source URL be retained?<\/h3>\r\n<p>\r\nA source URL makes it easier to review where the information came from and revisit the source when validation or future updating is required.\r\n<\/p>\r\n<\/div>\r\n\r\n<div class=\"gdes-blog-faq\">\r\n<h3>What should happen when public sources disagree?<\/h3>\r\n<p>\r\nConflicting information should be handled according to the client-defined source hierarchy or routed for review rather than resolved through unsupported assumptions.\r\n<\/p>\r\n<\/div>\r\n\r\n<div class=\"gdes-blog-faq\">\r\n<h3>What should happen when information cannot be found?<\/h3>\r\n<p>\r\nThe record should use an approved status such as \u201cNot Found\u201d or \u201cReview Required\u201d rather than leaving the result unexplained.\r\n<\/p>\r\n<\/div>\r\n\r\n<div class=\"gdes-blog-faq\">\r\n<h3>Can web research data become outdated?<\/h3>\r\n<p>\r\nYes. Public web information can change, so recording when the source was reviewed can help explain the freshness of the research output.\r\n<\/p>\r\n<\/div>\r\n\r\n<h2>Final Thought: Research Should Leave an Evidence Trail<\/h2>\r\n\r\n<p>\r\nThe value of web research is not simply the number of fields completed.\r\n<\/p>\r\n\r\n<p>\r\nA stronger output explains which information was verified, which public source supported it, what could not be found and which records still require review.\r\n<\/p>\r\n\r\n<div class=\"gdes-blog-highlight\">\r\n<strong>Good web research finds information. Controlled web research also preserves enough evidence to verify where that information came from.<\/strong>\r\n<\/div>\r\n\r\n<div class=\"gdes-blog-cta\">\r\n<h2>Need Structured Public-Source Business Research?<\/h2>\r\n<p>\r\nGlobal Data Entry Solutions supports web research, company research, address verification, public business contact research and structured data preparation using client-defined source and validation rules.\r\n<\/p>\r\n<a class=\"gdes-blog-btn\" href=\"\/contact-us\/\">Discuss Your Requirement<\/a>\r\n<\/div>\r\n\r\n<\/article>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Web research is more useful when every important data point can be traced back to an approved public source. 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